- Brand Repositioning
- Art direction
- Social Media
Urbanstone is Australia's premium natural stone product with a range that includes commercial and residential stone paving, cladding, pool copings and walling solutions.
The current Urbanstone brand needed to be elevated to match its exquisite quality, and to reconsider how it communicates to its target audience of renovators and builders of high end residential projects and large scale commercial projects.
We strategically positioned UrbanStone as the most luxurious paver on the market. With the idea of “taking luxury outside” we delivered a glamorous campaign and shoot featuring highly desirable outdoor scenes, showing the different contexts UrbanStone can be used. Working in support of designer James Booth who led this project.